For investors and partners
An animated series, educational game, AI companion, and collectible toys in one ecosystem. The series has been airing on Balapan and TV+ since May 18, 2026 under a signed channel agreement. Game launch on August 1, 2026.
Premiere channels
how it works
A child watches an episode, buys a character figurine, scans the QR code, and the hero appears in the game with a story and abilities.
01
The child watches an episode on Balapan and TV+ and gets attached to the heroes.
02
They buy a collectible toy of the hero with a unique QR code.
03
Scanning the QR code drops the hero into the game with their own story.
product economics
One user pays twice: once for the figurine and again for in-game content. Each new episode creates a reason to return.
The child watches the series on Balapan and TV+.
They buy a collectible hero with a unique QR code.
QR / AR links the hero to the game account.
They learn, collect skins, and come back for the next episode.
Outfits
Every hero has outfits of their own: a watermelon, a globe, a pencil, a football and more. The look changes at any time in the Style section.
traction
10
episodes
of season one are produced and paid for
12
mechanics
locked for the educational game
2
channels
channel agreement signed: Balapan and TV+
21
skins
in the hero customization system
market
3M
children aged 2-10 in Kazakhstan
55M
children in CIS countries and Turkic regions
300-600K
target reach over the five-month Kazakhstan airing
Y1 targets
300-600K
children reached by the series in the first airing year, Kazakhstan
100K
game installs by the end of 2026, Kazakhstan region
2 languages
of voice dialogue with the AI companion on the wearable device: Russian and Kazakh
2
signed multi-format partner integrations by the end of Y1
already signed and shipped
Balapan and TV+
The agreement with both children's channels is signed. Episodes have been airing on the locked schedule since May 18, 2026.
Ten season-one episodes
Season one is paid for, produced, and delivered in Kazakh, Russian, and English.
Team of ten
Producer, developers, methodology lead, designer, and the animation team are committed for year one.
Children's game playtest
The closed playtest started May 18, 2026 in Lolita Udartseva's school with grades 1-2.
AI-pin: working prototype
A working prototype with a screen, a camera, a microphone, and mobile connectivity runs voice dialogue and receives parent messages. A pre-production batch of electronic modules is ordered from the manufacturer.
team
General producer
Over ten years leading teams and data-driven systems. Producer credits: 3 Kotenka, ZENKO, Prostokvashino, Cry Babies Magic Tears, The Orange Cow. Coordinates the full development cycle and the physical-toys track.
Director, Grinvich Technology LLP
Composer and dubbing director. Disney work: Bolt, Smurfs, Qazynaly Ghalamshar, Chip & Dale, Aladdin 1–3.
Producer, director, screenwriter
Director and screenwriter on the animated films Danyshpan Qarǵa, Ali and Aya, Ademi-Ay, and TTT.
Animation director, AI specialist
Video engineer. Film and series work includes ALJIR, Bazarbayevtar, Arman Asuy, Tugan Zher, Tamerlane: Spirit of War, Alash Alyptary, and others.
Design lead
Over seven years in digital-product design and design systems. Concept art, visual direction, and oversight of 3D modelling for characters and environments.
Lead developer
Over five years building games in Unity. Code architecture, gameplay mechanics, multiplayer, and the integration of augmented reality and body tracking.
We are hiring for
planned hires
Q2-Q3 2026 hire
Owns language-model fine-tuning and OIYNUP AI training on the Kazakh corpus.
Full Y1 hire
Reviews agent-written code and owns gameplay architecture.
Q3-Q4 2026 hire
Leads the wearable-device pre-production batch and FCC, CE-RED, EAC, EN71 certification.
safety and trust
We are building a product parents choose for their children because they trust it, not because they gave in.
No banners or referral links inside the game. Monetization runs through figurines and a parent-facing Season Pass.
No loot boxes and no pressure timers. Skins open through in-game currency or Season Pass content.
Servers stay under KZ jurisdiction. Parents manage the child's profile through a separate dashboard.
Scripts are reviewed by a child psychologist and match age norms for children aged 2-10.
launch plan
January-April 2026
10 episodes in Kazakh, Russian, and English
Since May 18, 2026
Season-one episodes are airing on two children's channels. The agreement is signed and the cadence is rolling
June 2026
Lolita Udartseva's school, 5-10 children, first grade 1-2 levels
July 2026
New animated season and the start of a new season every two months
August 1, 2026
Initial release in App Store and Google Play, Kazakhstan region
September 1, 2026
School-year start and expansion into the third quarter curriculum
Next step
Checking the pre-production batch of electronic modules and enclosure options. A sales date has not been announced
Q1 2027
Soft launch from Bishkek and localization for the region
growth map
A concentric rollout: Kazakhstan as the base, Kyrgyzstan as the next step, then a wider CIS and Turkic region. Every new launch gives the AI companion another language and another cultural layer.
3M children
Base: series premiere on Balapan and TV+, game launch on August 1, 2026, a working AI-pin prototype. Series reach target 300-600K children.
+1M children
Soft launch from Bishkek: content localised to Kyrgyz, partnerships with regional channels and schools.
55M children
Uzbekistan, Azerbaijan, Turkey. Series in local languages, separate region-specific partnership tracks, local content producers.
institutions
Astana Hub
Participant certificate No. 3582 dated June 16, 2026
Balapan and TV+
Broadcast schedule confirmed, premiere on May 18, 2026
Kazakhstan MCI
Application planned for series financing from year two
two paths
Leave an email and we will send the business plan with the financial model. Or pick a slot for a 20-minute call.
for investors
No form needed: pick a slot in the calendar. We will walk through the business model and answer questions.
